How Much Are You Really Paying for Leads?
Yelp, Thumbtack, and Rover charge $50–$150 per lead — then share it with 3–5 other providers. There's a simpler way.
How lead platforms work today
How Pets Near You works
Real provider, real numbers
“I was spending $1,200 a month on Yelp ads
and closing maybe 2 clients.”
That's a real number from a dog groomer in Westchester County. She'd get 15–20 “leads” a month, but half were tire-kickers who never picked up the phone. The other half were already talking to four other groomers from the same platform.
The math: $80/lead × 20 leads = $1,600/month just to get phone numbers. Then you're competing on price against providers who paid for that same number. Close rate? Maybe 20%. That's $400 per closed client — before you've done a single grooming.
We built Pets Near You because the model is broken. One flat fee. Exclusive placement. Pet owners contact you directly. That's it.
Side-by-Side
Real features. Real pricing. No spin.
| Feature | PNY | Yelp | Thumbtack | Rover |
|---|---|---|---|---|
| Monthly cost | $49 flat | $300+* | $200–600* | $300+* |
| Per-lead fees | $0 | $15–$100+ | $8–$100+ | $15–$100+ |
| Exclusive placement | ||||
| Shared leads | Never | 3-5 providers | Up to 5 | 3-4 providers |
| Real Google ratings | ||||
| Pay-to-play rankings | No | Yes | Yes | Yes |
| Pet owner calls directly | ||||
| Contract required | None | Annual | None | Annual |
| Free for pet owners | ||||
| Town-level targeting |
*Estimated monthly spend based on typical provider usage. Actual costs vary by service and location.
Why Providers Are Switching
The Lead Fee Trap
Lead platforms charge $80 per phone number, then sell it to 4 other providers. Your close rate drops to 20%. You're paying $400 per closed client in fees alone.
Exclusive, Not Shared
On Pets Near You, there's one Featured spot per service per town. No bidding wars. When a pet owner finds you, you're the only provider they see. Close rates go through the roof.
They Call You Directly
No app notifications. No platform middleman. Pet owners see your real phone number and call you. You keep 100% of every client with zero platform cut.
Do the Math
Same 20 leads per month. Very different costs.
Yelp / Rover
Pets Near You
Common Questions
How is Pets Near You different from Yelp?
Yelp charges per lead and shares each lead with multiple providers. Pets Near You charges one flat monthly fee and gives you exclusive placement for your service in your town. No shared leads, no bidding wars. Your real Google rating is what pet owners see — not a pay-to-play ranking.
What do I get for $49/month?
You become the only Featured provider for your specific service and town. Gold badge, top placement, your phone number displayed prominently, website link, photos, and a custom description. Pet owners can contact you directly from the listing, without a per-lead marketplace in the middle.
Is there a contract?
No. Cancel anytime. We also offer an annual plan at $399/year (save $189) if you want to lock in your spot.
What if there aren't many leads yet in my town?
Our pages rank for searches like 'dog grooming in White Plains' or 'vet near New Rochelle.' As organic traffic grows, you're already in position. Early adopters lock in their town before competitors — once a Featured spot is taken, it's taken.
Can I be Featured in multiple towns?
Yes. Each town is a separate Featured spot at $49/month. Many providers cover 3–5 nearby towns for $150–$250/month total.
I already rank well on Google. Why do I need this?
Great — your Google rating is what we show. Pets Near You gives you additional visibility on a directory that targets long-tail local searches. Think of it as another channel bringing you leads, not a replacement for your Google Business Profile.
Lock In Your Town
Before Your Competitor Does
One Featured spot per trade per town. Once it's taken, you wait. Early providers get the best positions and first-mover advantage.
Get Featured — $49/monthNo contract · Cancel anytime · Free basic listing available